Fierce represents a more positive image of women, confident, healthy, multi racial girls, who look like they eat food!

Nina Hopkins, director of Fierce, has worked in the fashion industry for over 10 years where her work embraced a spell at a well known modelling agency. It was here she spotted a potential gap in the market, a need for more diverse looking girls. Nina found that ethnic models were under represented and that the agencies were saturated with Eastern European girls. She saw that photographers and editors wanted to cast black and generally more exotic looking girls, but very few were available in the U.K.

Fierce model management carefully selects each of our models. As a smaller agency we devote more time and passion to every one of our Models and clients alike. We regard all of our girls as individuals and put their care, wellbeing and happiness above all else. We plan our models career for the long term and likewise want to build our client relationships as such.